After having gone through an ad agency for the major rebranding and initial designs, the three finalists were chosen and reworked.

Taken from Adobe Photoshop, the ads were recreated in InDesign for printed collateral. Photoshop was still used to touch up and remove the backgrounds from product photos of the struts seen in the ads, and Illustrator was used to create a cleaner grid (Perfected) and crisp product lineart (Perfected) and iconography that best represents the values presented (Trust, Choose).