![Arnott eRide - Detailed Ad](https://lilyofthesword.com/wp-content/uploads/2023/09/Arnott-US-eRide-ENG-8_5x11-20230608-WEB-01.jpg)
![Arnott eRide - General Ad](https://lilyofthesword.com/wp-content/uploads/2023/09/Arnott-US-eRide-ENG-8_5x11-20230608-WEB-02.jpg)
Arnott released a new kind of strut/shock to their lineup: eRide Electronic Adaptive Struts and Shocks. With that, an addition to the current ad campaign was conceived and released — One to give detailed information about what this product is and how it is unique, and the other to be a quick, eye-catching read.